Thursday, November 09, 2006

New Sustainable Seafood Campaign Launched



Some of Canada’s top chefs and leading marine scientists joined the David Suzuki Foundation, Living Oceans Society, Canadian Parks and Wilderness Committee, Sierra Club of Canada (BC Chapter) and Ecology Action Network in Halifax to launch a new sustainable seafood campaign, called SeaChoice, a comprehensive, made-in-Canada program that ranks the sustainability of various types of seafood. Most importantly, SeaChoice provides the science-based information and aims to better inform Canadian consumers, fishermen, chefs and businesses so they can make informed sustainable seafood choices and help keep oceans healthy.

From www.seachoice.org:

"The movement towards sustainable seafood is about solutions for our oceans. Choosing sustainable seafood is a simple and effective action that you can take every time you eat at a restaurant or buy seafood. Whether you are an individual shopping for your family, a chef buying for your restaurant, or a supplier sourcing from fishing communities, your choices count. Voting with your wallet sends a strong signal to government and industry leaders, telling them that you support responsible stewardship of our natural marine resources.

"We understand that choosing sustainable seafood can be challenging, that’s why SeaChoice has created easy-to-use products that help you identify the best seafood choices and find information about the fisheries that you support with your purchasing. This is the first time that information has been compiled for Canadians about our domestic fisheries and the seafood we import. Please take a look at Canada’s Seafood Guide and our searchable seafood database at right.

"The ultimate solutions will require all of us--governments, industry, retailers and individuals--to take responsibility for changing our approach to seafood and fishing. We hope you will choose to be part of the solution."

So, what's for dinner tonight?

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